As BIG BROTHER 10 nears its Sept. 16 finale, all three editions of the summer reality staple saw significant week-to-week increases, according to Nielsen live plus same day ratings for the week ending Sept. 7, week 50 of the 2007-2008 television year.



The Sunday edition posted the largest increases, soaring +37% in adults 18-49, +33% in adults 25-54 and +26% in viewers from the prior Sunday.  The Tuesday edition and Thursday live eviction show also notched hefty gains. 

For the week in viewers:  CBS (5.32m), NBC (9.19m), FOX (7.23m) and ABC (4.13m).

 

For the week in key demographics, CBS averaged a 1.9/05 in adults 25-54 and 1.5/04 in adults 18-49. 

 

For the week in households:  CBS (3.5/06), NBC (5.8/10), FOX (4.4/07) and ABC (2.8/05).

 

CBS Weekly Highlights:

 

 BIG BROTHER 10 TUESDAY was up +2% in households (4.2/06 from 4.1/06), +3% in adults 25-54 (3.0/07 from 2.9/07), +4% in adults 18-49 (2.4/06 from 2.3/06) and added +180,000 viewers (6.46m from 6.28m, +3%) compared to last week's broadcast.

 

 BIG BROTHER 10 THURSDAY was second in households (4.3/07), viewers (6.58m), adults 25-54 (2.9/08) and adults 18-49 (2.3/07), behind NBC's football.  Compared to last week, BIG BROTHER 10 THURSDAY was up +13% in households (from 3.8/06), +12% in adults 25-54 (from 2.6/07), +5% in adults 18-49 (from 2.2/07) and added +610,000 viewers (from 5.97m, +10%).

 

 BIG BROTHER 10 SUNDAY was second in households (4.4/07), viewers (7.20m), adults 25-54 (3.2/08) and delivered a 2.6/07 in adults 18-49.  Compared to last week, BIG BROTHER 10 SUNDAY was up +19% in households (from 3.7/07), +33% in adults 25-54 (from 2.4/07), +37% in adults 18-49 (from 1.9/07) and added +1.50m viewers (from 5.70m, +26%).

 

 US OPEN WOMEN'S FINAL (S) (9:00-11:54 PM) posted a 3.3/06 in households with 4.85m viewers, 1.8/04 in adults 25-54 and 1.3/03 in adults 18-49.  In the 9:00-11:00PM time slot, CBS finished second in households, viewers and adults 25-54.  Compared to last year's event (on Saturday, 9/8/07 from 8:00-10:08PM), CBS was up +57% in households, +64% in adults 25-54 and +44% in adults 18-49.

 

            CBS top programs of the week:  #7 60 MINUTES (R) (an average of 10.08m viewers), #13 NCIS (R) (8.17m), #14 TWO AND A HALF MEN SPECIAL (R) (S) (7.83m), #16 CSI: CRIME SCENE INVESTIGATION (R) (7.27m), #17 BIG BROTHER 10 SUNDAY (7.20m), #22 BIG BROTHER 10 THURSDAY (6.58m), #24 BIG BROTHER 10 TUESDAY (6.46m) and #27 THE NEW ADVENTURES OF OLD CHRISTINE SPECIAL (R) (S) (5.95m).

                                              

National Nielsen Rank for Demographic: PER2+    for    9/1/2008  -  9/7/2008

 

                                                                                                            Persons 2+ (000)

1.         NBC Sunday Night Football           Bears vs Colts        (P)       NBC    18351

2.         NBC NFL Thursday Special    Redskins vs. Giants       (S)       NBC    13531

3.         Sunday Night NFL Pre-Kick                                        (P)       NBC    13337

4.         Deal Or No Deal-Monday                                                        NBC    10964

5.         America's Got Talent                                                                NBC    10772

6.         America's Got Talent-Wednesday                                             NBC    10249

7.         60 MINUTES                                                              (R)       CBS     10075

8.         Football Night America Part 3                          (P)       NBC    10026

9.         Bones                                                                           (P)       FOX    9739

10.       OT, The                                                                       (P)       FOX    8991

11.       Decision '08 Republican Convention Thursday  (S)       NBC    8663

12.       Are You Smarter Than A 5th Grader 9/5-9p                 (S)       FOX    8566

13.       NCIS                                                                           (R)       CBS     8168

14.       TWO AND A HALF MEN-SPECIAL                        (R)(S)  CBS     7834

15.       House                                                                          (R)       FOX    7753

16.       CSI                                                                              (R)       CBS     7267

17.       BIG BROTHER 10-SUNDAY                                                CBS     7202

18.       Hole In The Wall Preview1 9/7                         (S)       FOX    7154

19.       America's Toughest Jobs                                                          NBC    7139

20.       20/20-Friday                                                                            ABC    6751

          
National Nielsen Rank for Demographic: A25-54    for    9/1/2008  -  9/7/2008                      

 

                                                                                                            Adults 25-54 Rating

1.         NBC Sunday Night Football           Bears vs Colts        (P)       NBC    7.9

2.         NBC NFL Thursday Special    Redskins vs. Giants       (P)       FOX    5.8

3.         Sunday Night NFL Pre-Kick                                        (P)       NBC    5.6

4.         OT, The                                                                       (P)       FOX    4.2

5.         Football Night America Part 3                          (P)       NBC    4.1

6.         Bones                                                                           (P)       Fox      3.8

6.         Decision '08 Republican Convention Thursday  (S)       NBC    3.8

8.         America's Got Talent                                                                NBC    3.7

9.         Hole In The Wall Preview1 9/7                         (S)       FOX    3.5

9.         America's Got Talent-Wednesday                                             NBC    3.5

11.       Deal Or No Deal-Monday                                                        NBC    3.4

11.       House                                                                          (R)       FOX    3.4

13.       TWO AND A HALF MEN-SPECIAL                        (R)(S)  CBS     3.3

14.       BIG BROTHER 10-SUNDAY                                                CBS     3.2

15.       BIG BROTHER 10-TUESDAY                                               CBS     3.0

16.       America's Toughest Jobs                                                          NBC    2.9

16.       BIG BROTHER 10-THURSDAY                                            CBS     2.9

16.       Prison Break                                                                (P)       FOX    2.9

19.       Are You Smarter Than A 5th Grader 9/5-9p                 (S)       FOX    2.7

20.       Kitchen Nightmares                                                      (P)       FOX    2.5

20.       Wipeout                                                                       (R)       ABC    2.5

20.       OLD CHRISTINE-SPECIAL                                      (R)(S)  CBS     2.5

20.       Family Guy Sp-9/7 9:30p                                             (R)(S)  FOX    2.5

20.       CSI                                                                              (R)       CBS     2.5

 

National Nielsen Rank for Demographic: A18-49    for    9/1/2008  -  9/7/2008

 

                                                                                                            Adults 18-49 Rating

1.         NBC Sunday Night Football            Bears vs Colts       (P)       NBC    7.4

2.         NBC NFL Thursday Special    Redskins vs. Giants       (P)       FOX    5.4

3.         Sunday Night NFL Pre-Kick                                        (P)       NBC    5.2

4.         OT, The                                                                       (P)       FOX    3.9

5.         Football Night America Part 3                          (P)       NBC    3.7

6.         Hole In The Wall Preview1 9/7                         (S)       FOX    3.5

7.         Decision '08 Republican Convention Thursday  (S)       NBC    3.4

8.         Bones                                                                           (P)       FOX    3.3

9.         America's Got Talent                                                                NBC    2.9

10.       House                                                                          (R)       FOX    2.8

11.       America's Got Talent-Wednesday                                             NBC    2.7

11.       Family Guy SP-9/7 9:30P                                             (R)(S)  FOX    2.7

11.       Prison Break                                                                (P)       FOX    2.7

14.       BIG BROTHER 10-SUNDAY                                                CBS     2.6

14.       Deal Or No Deal-Monday                                                        NBC    2.6

14.       90210                                                                          (P)       CW      2.6

17.       Simpsons Sp-9/7 8:30 PM                                           (R)(S)  FOX    2.5

17.       Family Guy                                                                   (R)       FOX    2.5

19.       America's Toughest Jobs                                                          NBC    2.4

19.       TWO AND A HALF MEN-SPECIAL                        (R)(S)  CBS     2.4

19.       BIG BROTHER 10-TUESDAY                                               CBS     2.4

19.       Kitchen Nightmares                                                      (P)       FOX    2.4