"The Rachel Zoe Project" Ratings Swell In All Key Demos

NEW YORK – October 3, 2008 – It's down to the final thread as Bravo counts down the fifth season of fabulous starting with part one of the two-part finale airing Wednesday, October 8 at 9 p.m. ET/PT. After last week's emotional episode in which the judges sent all four remaining designers home to prepare collections for Bryant Park, no designer is safe as they prepare for the final elimination before Fashion Week. Tim Gunn does home visits with the final four and then the designers prepare to take to the tents to determine who will be the next winner of "Project Runway."

This week's episode of "Project Runway" boasted the highest non-finale telecast ever for the series among total viewers and hit season highs among adults 18-49, with a whopping 4.014 million total viewers and 2.739 million adults 18-49 tuning in, according to Nielsen Media Research. Averaging its highest rated season to date, "Project Runway" was also the No. 1 cable telecast for the day among adults 18-49. Over the next two weeks, Bravo will re-air some of the best "Project Runway" moments culminating in two marathons of season five on Friday, October 10 from 12 p.m. to 1 a.m., and on finale day, Wednesday, October 15 from 10 a.m. – 8 p.m. leading into the finale at 9 p.m. ET/PT.

This week's episode of "Project Runway" boasted the highest non-finale telecast ever for the series among total viewers with a whopping 4.014 million people tuning in, according to Nielsen Media Research. Averaging its highest rated season to date, "Project Runway" was also the No. 1 cable telecast for the day among adults 18-49. The series also saw an increase among adults 18-49 (2.739 million vs. 2.650 million) and among total viewers (4.014 million vs. 3.826 million) compared to the prior season. Over the next two weeks, Bravo will re-air some of the best "Project Runway" moments culminating in two marathons of season five on Friday, October 10 from 12 p.m. to 1 a.m., and on finale day, Wednesday, October 15 from 10 a.m. – 8 p.m. leading into the finale at 9 p.m. ET/PT.

Week four of Bravo's new docu-drama, "The Rachel Zoe Project," saw a double-digit surge in all key demos, with an increased audience of 27 percent among adults 18-49 (562,000 vs. 442,000) and 39 percent among total viewers (733,000 vs. 528,000), compared to the prior week's episode. The series continues next Tuesday, October 7 at 10 p.m. ET/PT as Rachel Zoe is hit with a family emergency in the midst of Oscar madness. The main event of awards season is only a week away, and Rachel is faced with the decision to stay in Los Angeles and work, or to attend her uncle's funeral.

Source: Nielsen Media Research, Live + Same Day through 10/1/08, AA (000)

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