Posted on 02/03/2015 by Elizabeth in The Celebrity Apprentice and General News
By Ashley Thompson
The teams are asked to create a photo bomb campaign for Kings Hawaiian. They are to digitally insert the brand into 3 of their original photographs of iconic NYC locations. They are to be unique, creative, original and have good brand messaging. They are also asked to create an original hashtag to go along with the photos.
Johnny Damon volunteers for Team Infinity. Ian immediately comes up with a plan to take a helicopter around NYC to capture iconic landmarks. Their campaign was "We Rise Above" with hashtags "RiseAbove", "CrowningMoment", and "NYHighrising". Kings Hawaiian thought the photo bombs complimented the brand and were placed well but didn't think the hashtags resonated with Kings Hawaiian. Any bread can rise. Ultimately Team Infinity wins and the Johnny Damon Foundation raises another $20,000.
Kenya volunteers for Team Vortex and is eager to play nice because she sees the threat of making enemies. However, she has "tricks up her sleeve" just in case she's not likable. Their campaign is "It's sweet to be King" with hashtags, "ILikeBigBuns, "BabiesLuvBuns, and "GirlsJustWannaHaveBuns. Kings Hawaiian though it was articulate and viral-esque but not family friendly. They also hated the slogan involving babies because it's not family friendly and highly inappropriate.
Back in the boardroom is girl on girl, forget the buns. Vivica accuses Kenya of stealing her phone and tweeting out inappropriate comments about being menopausal. Highly suspicious seeing Kenya is the only one mentioning Vivica's hot flashes and possible hormonal imbalances PLUS asking Viv for her phone during the project PLUS Viv's phone actually missing. Hmmm, someone must go...
::SPOILER ALERT::
Kenya is FIRED.
Photo credit: NBC
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