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Celebrity Apprentice: Viral Nuts

Posted on 01/20/2015 by Elizabeth in The Celebrity Apprentice and General News

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By Ashley Thompson

 

The two teams are in Times Square, the birth place of Chock Full O'Nuts. Their task is to make a viral video to market their single serve coffees. The New York brand wants it to be different than a typical commercial using GoPro cameras to make it action packed and buzz worthy. Each team is responsible for every aspect of the video, from script to shooting, etc. They will be judged on creativity, brand messaging and ultimate entertainment value. The winning project manager will win $20,000 for their charity plus $20,000 additional from Chock Full O'Nuts.

 

Leeza has volunteered for Team Infinity and immediately delegates tasks. Their concept is man buys coffee from a street vendor and a cat fight ensues nearby, but the men only see a "fantasy girl fight". They even have Kenya and Brandi rolling around a bed in lingerie together. Will these two be besties now? Don't count on it... "I would like to beat the shit out of Kenya" says Brandi. In the boardroom Kenya blasts Brandi for her personal quips towards her by calling her out on LeAnne Rimes and her cheating ex-husband. Below the belt, lady. Brian at Chock Full O'Nuts thought they took a big risk and thought it could go viral quickly using the existing history of the housewives. But the brand messaging was missing. However, Team Infinity wins and Leeza takes home $40,000 for Leeza's Care Connection.

Lorenzo volunteers for Team Vortex. Their concept is a millionaire singing the original jingle in black and white then again as a modern millionaire with many women in color. "I've been offered a lot of money for this kind of endorsement that I gave Chock Full O'Nuts for free" says narcissist Geraldo. Brian and Chock Full O'Nuts thought they highlighted the product well but also thought they played it safe... it felt more like a commercial than a viral video. Back in the boardroom Vivvica slams Kate for her lack of time management (always Kate) but Kate says there's no merit and refuses to fight back.

 

::SPOILER ALERT:: Lorenzo isn't comfortable bringing two people back with him so Trump fires him on the spot.


Photo credit: NBC


  


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